Proposal Obligations Library

Basic Writing Obligations

Customer-Centric Writing

  • “Rewrite this paragraph to clearly address the customer’s pain points and how our solution uniquely meets their needs.”
  • “Focus this content on the benefits the customer will experience rather than the features of the product.”

Best Practices in Writing

  • “Transform this section into an active voice, using strong verbs and clear, concise language.”
  • “Quantify any claims made in this text and ensure that technical terms are explained for a broad audience.”

Visual Emphasis on Strengths

  • “Draft theme statements that highlight the main strengths of our proposal, making them visually stand out.”
  • “Create a feature-benefit table from this content that clearly shows how each feature of our product benefits the customer.”

Simplifying Word Choice

  • “Rewrite this content to remove any redundancies and make word choices simpler while maintaining a professional tone.”
  • “Edit this paragraph to replace complex phrases with plain, strong words that are easy to understand.”

Writing in Active Voice

  • “Transform this text from passive to active voice to enhance clarity and impact.”
  • “Revise these sentences to use active voice, ensuring that the subject is performing the action.”

Shortening Content

  • “Condense this section by shortening sentences and focusing only on the most important details.”
  • “Rewrite this paragraph to be more concise, breaking long sentences into shorter, more digestible ones.”

Section Structure

  • “Demonstrate understanding of the task to be performed”
  • “Detail the approach to meet the task”
  • “Detail why the approach with meet the obligation and deliver what the customer wants”
  • “Detail where it’s been done before that’s been successful”

Cover Letter

Contact Information

“Generate a formal introduction for a cover letter, including the company’s name, address, and contact details. Address the letter to correct Points of Contact in the solicitation and include the RFP’s full name and number.”

Statement of Intent

“Write a statement expressing our intent to submit a proposal in response to the solicitation. Convey enthusiasm for the opportunity and briefly introduce our company’s experience and alignment with the agency’s mission.”

Key Strengths Summary

“Create a concise summary that highlights our company’s key qualifications, unique strengths, and value proposition for this opportunity. Mention our status as a with any set asides and relevant past performance or successes that show our ability to meet the agency’s needs.”

Solution Overview

“Provide a high-level overview of our proposed solution or approach to meet the requirements of the SOW. Highlight how this approach aligns with the agency’s objectives and addresses specific challenges, while staying brief and compelling.”

Mission Alignment

“Craft a paragraph that demonstrates our understanding of agency’s mission and goals. Show how our company’s approach and experience align with these goals, and mention any relevant partnerships, past collaborations, or innovative approaches that support this alignment.”

Closing

“Write a closing statement for the cover letter. Thank the agency for the opportunity, reiterate our commitment and excitement for the proposal, and provide contact details for follow-up questions or discussions.”

Executive Summary

Introduction

  • “Draft an introduction that quickly captures the reader’s attention and outlines the purpose of our proposal in two sentences.”
  • “Create a strong opening that establishes the value and urgency of our solution.”

Problem and Solution

  • “Summarize the problem and clearly articulate our proposed solution in one concise paragraph.”
  • “Rewrite this section to highlight the customer’s pain point and how our solution directly addresses it.”

Benefits and Impact

  • “List the top three benefits of our solution and how they create measurable impact for the customer.”
  • “Frame the benefits of our proposal in terms of outcomes the customer will experience.”

Management Approach

Customer Alignment

  • “Rewrite this section to directly address the customer’s primary goals and how our management approach will support achieving them.”
  • “Outline how our project team’s methods and structure align with the customer’s specific requirements and objectives.”

Team Structure

  • “Detail the roles and responsibilities of our project team members, emphasizing how each role supports project success.”
  • “Create an organizational chart or description that highlights the team structure, communication flow, and decision-making processes.”

Risk and Quality

  • “Draft a clear plan that outlines how our team will identify, assess, and mitigate potential project risks.”
  • “Outline our quality assurance processes, emphasizing how we will maintain high standards throughout project execution.”

Technical Approach

Methodology

  • “Outline a step-by-step methodology for executing the technical aspects of this project, ensuring each step is clear and logically sequenced.”
  • “Rewrite this section to explain our technical approach, focusing on how the methodology directly benefits the customer.”

Technical Expertise

  • “Summarize our team’s technical skills and experience, emphasizing how they uniquely qualify us for the project.”
  • “Highlight the specific tools, technologies, and techniques our team will use to deliver the project successfully.”

Compliance

  • “Draft a compliance section that demonstrates how our technical approach meets all customer requirements and standards.”
  • “Write a risk mitigation plan detailing potential technical challenges and how we will address them proactively.”

Staffing Plans

Personnel Alignment

  • “Create a staffing plan that matches personnel to the specific tasks and skills required for this project.”
  • “Outline how our team’s skills align with the customer’s needs and project requirements.”

Qualifications

  • “Summarize the qualifications, experience, and roles of key personnel.”
  • “Write concise descriptions of each team member’s responsibilities and their relevant expertise.”

Scalability

  • “Design a staffing approach that clearly outlines the team structure, including reporting lines.”
  • “Propose a staffing plan that accounts for scalability and adaptation to scope changes.”

Past Performance

Examples

  • “Identify and summarize the most relevant past performance examples that align with current needs.”
  • “Choose examples of past work that best showcase our experience and project requirements.”

Results

  • “Describe measurable impact and outcomes of our past performance.”
  • “Emphasize specific results achieved, using data and metrics to quantify success.”

Structure

  • “Organize past performance information in a clear and concise format for evaluators.”
  • “Create bullet points outlining main achievements and customer benefits.”